International Business Strategy Essay Example | Topics and Well Written Essays - 3500 words - 2

International Business Strategy - Essay Example Every organization’s survival and success in the light of stiff competition hinges on the success of its main or flagship product. It is the ‘key’ that opens the door of success or profit. So, for an organization to survive in a competitive market in the global environment, and to increase its profits in an optimum manner, its products have to be marketed optimally. Toeing that line, this report will focus on the marketing strategy of General Motors in its global business, discussing about its competitors, marketing mix and finally will recommend improvements that would enable them to compete more effectively. General Motors Corporation (GM), a multinational corporation, was founded in 1908 as a holding company for a firm called Buick, then controlled by William C. Durant. Now, it functioned as a conglomerate manufacturing and selling, cars and trucks under the brands of Buick, Cadillac, Chevrolet, GM Daewoo, GMC, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall. Each of these brands has a number of cars and trucks under its division or arm. However, because of the major losses and bankruptcy proceedings, they decided to hold only the four core brands of Chevrolet, Cadillac, Buick, and GMC, as well as two European brands of Opel and Vauxhall, selling Saab Automobile to Spyker Cars in 2010. Importantly, GM is winding down its Hummer, Pontiac, and Saturn brands, the latter two remaining under the old GM, now known as Motors Liquidation Company. Even though, all these brands are manufactured in one unit, vehicles coming under each brand are most times marketed differentially and some times in unison. Headquartered in Detroit, Michigan (USA), GM manufactures automobiles in 35 countries, capturing a sizeable portion of the world market share. GM was thus acknowledged as the worlds largest automaker, based on global industry sales. GM was able to hold on to

Activist Technical Geek and Sensitive Nature-Lover Research Paper

Activist Technical Geek and Sensitive Nature-Lover - Research Paper Example Secondly, no one had described the design of a search engine, in an academic way before (Brin and Page), so, unlike other disciplines, the knowledge was not shared by a scholarly community. That makes it more difficult to advance knowledge because there is limited opportunity for dialogue. To address the second problem, he wrote and published a very careful academic description, in great detail (Brin and Page), so that the knowledge could be shared and later advanced. Third, he needed to decide how to handle the additional information in hypertext and how to prioritize it, since anyone can write anything and put it on the web (Brin and Page). There needed to be a way to sort out the opinions of the uninformed from the research of top scholars. Also, there should be a way to respond differently to people looking for articles and people looking for pictures. To address the third problem, Google contained priority and category levels. Google Scholar, for example, brings up academic articles and citations, while Google Images brings up pictures and cartoons, and Wikipedia falls under a general web search category. Therefore, I see that this man is not just a technical geek but is a sensitive, fully engaged person. I think this is the key to understanding him. Yes, his brilliance and vision resulted in Google, but he was more than that. He set an example of how Google can create community and connect people in their experience of each other.   He is a very committed person and this is reflected in his professional life and in his personal life.