Insanity in Shakespeares Hamlet - The Madness of Hamlet...

The Madness of Hamlet William Shakespeare, in the tragedy Hamlet, designed two characters who exhibit symptoms of madness: Ophelia and the prince. Hamlet states his own madness as intentional, purposeful, for the carrying out of the ghost’s admonition. But does Hamlet’s pretended insanity actually touch on real, actual insanity from time to time, or is it consistent? Phyllis Abrahms and Alan Brody in â€Å"Hamlet and the Elizabethan Revenge Tragedy Formula† consider the madness of the hero to be completely feigned and not real: Hamlet is a masterpiece not because it conforms to a set of conventions but because it takes those conventions and transmutes them into the pure gold of vital, relevant meaning. Hamlet’s feigned madness,†¦show more content†¦a beast, that wants discourse of reason, Would have mournd longer--married with my uncle, My fathers brother, but no more like my father Than I to Hercules: within a month: Ere yet the salt of most unrighteous tears Had left the flushing in her galled eyes, She married. O, most wicked speed, to post With such dexterity to incestuous sheets! (1.2) Soon Horatio, the hero’s closest friend (â€Å"Horatio, thou art een as just a man / As eer my conversation coped withal.†), and Marcellus make contact with Hamlet and escort him to the ramparts of Elsinore. At one a.m. the Ghost reveals to the protagonist the extent of the evil within Elsinore, â€Å"the human truth† (Abrams 467). The Ghost says that King Hamlet was murdered by Claudius, who had a relationship with Gertrude prior to the murder; the ghost requests revenge by Hamlet: â€Å"Revenge his foul and most unnatural murder.† Hamlet swears to carry out vengeance on King Claudius for the murder of his father. The hero resolves to put on an â€Å"antic disposition† to disguise his intentions while he seriously works on avenging his murdered father. R.A. Foakes in â€Å"The Play’s Courtly Setting† explains: Perhaps the most terrible feature of hisShow MoreRelated Madness and Insanity in Shakespeares Hamlet - Hamlet and Insanity1908 Words   |  8 PagesHamlet and Insanity  Ã‚        Ã‚  Ã‚  Ã‚   William Shakespeare’s supreme tragic drama Hamlet does not answer fully for many in the audience the pivotal question concerning the sanity of Hamlet – whether it is totally feigned or not. Let us treat this topic in detail, along with critical comment.    George Lyman Kittredge in the Introduction to The Tragedy of Hamlet, Prince of Denmark, explains the prince’s rationale behind the entirely pretended insanity:    In Shakespeare’s drama, howeverRead More Madness and Insanity in Shakespeares Hamlet Essay1390 Words   |  6 Pages     Ã‚  Ã‚  Ã‚   In Shakespeares Hamlet, there are two characters that display qualities of insanity.   They are Hamlet and Ophelia.   Although they both appear to be mad at times, their downfall (or supposed downfall) is quite different.   Ophelias crazed characteristics show up and intensify quite rapidly, until she is ultimately led to suicide.   Her madness seems definite, and it is never questioned.   The insanity or sanity of the main character is an arguable question.   The issue can be discussed bothRead More Madness and Insanity in Shakespeares Hamlet Essay3091 Words   |  13 PagesHamlet and Insanity      Ã‚  Ã‚   William Shakespeare’s creation of the character of Hamlet within the tragedy of that name left open the question of whether the madness of the protagonist is entirely feigned or not. This essay will treat this aspect of the drama.    George Lyman Kittredge in the Introduction to The Tragedy of Hamlet, Prince of Denmark, explains the lack of success with Hamlet’s pretended insanity, and in so doing he implies that the madness is entirely feigned and not real:Read More Madness and Insanity in Shakespeares Hamlet Essay793 Words   |  4 PagesMadness and Insanity in Shakespeares Hamlet         Ã‚   Shakespeares Hamlet is a master of deception. Hamlet decides to make Claudius believe that he is insane, but the scheme backfires when everyone, except Claudius, falls for it. Ophelia is one of those who believes Hamlet lost his mind, and when he does not return her love, she is so brokenhearted that she commits suicide. Near the end of the tragedy, Hamlet plays the part so well, that he convinces himself he is insane. Clearly, HamletsRead More Madness and Insanity in Shakespeares Hamlet - The Necessary Madness of Hamlet1140 Words   |  5 PagesNecessary Madness of Hamlet      Ã‚  Ã‚  Ã‚   Hamlet, by William Shakespeare, is a complex play, filled with layers of meaning. These are often revealed through the madness of the characters and the theme of madness throughout the play. Although Hamlet and Ophelia are the only characters thought to be so afflicted, the reactions of other characters to this madness mirrors their own preoccupations.      Ã‚  Ã‚  Ã‚  Ã‚   When one refers to madness in Hamlet, most would think of Hamlets madness, or at leastRead More Madness and Insanity in Shakespeares Hamlet Essay964 Words   |  4 PagesHamlet - A Question of Madness      Ã‚   Hamlets public persona is a facade he has created to carry out his ulterior motives. The outside worlds perception of him as being mad is of his own design. Hamlet is deciding what he wants others to think about him. Polonius, a close confidant of the King, is the leading person responsible for the publics knowledge of Hamlets madness. The idea that Hamlet is mad centers around the fact that he talks to the ghost of his dead father. He communicates withRead More Sanity, Insanity, Madness? - William Shakespeares Hamlet is Sane2156 Words   |  9 PagesSanity, Insanity, Madness? - William Shakespeares Hamlet is Sane In William Shakespeares Hamlet, the lead character, Prince Hamlet of Denmark, has been interpreted in numerous ways. Throughout the play Hamlet takes on different personas, making it hard define him as only one character type. Often when critics analyze the character of Hamlet, they question his sanity because of his ambiguity soon after he sees his fathers ghost. What does it mean to be insane? The definition of the word insaneRead More Madness and Insanity in Shakespeares Hamlet - From Obsession to Insanity1006 Words   |  5 PagesFrom Obsession to Madness in Hamlet      Ã‚   In Shakespeares play Hamlet, there are several questions that come to the readers mind regarding the emotional state of Hamlet.   Was Hamlet really suffering from madness, as many of his friends and family thought?   Was he mad or just pretending to be mad?   Did Hamlet start out pretending to be mad, and his obsession drove him to madness?   The reader gets insight into Hamlets mental status through other characters and through Hamlet himself. If the charactersRead MoreWilliam Shakespeare s Hamlet - Conversation Enabler1332 Words   |  6 PagesConversation-Enabler In Shakespeare’s Hamlet, Ophelia is one of the most elusive characters of the play and her importance is very hard to pinpoint and has raised eyebrows for centuries. For example, the scene of her death is one that artists have depicted over and over, yet that iconic moment is merely alluded to and happens off stage. This reflects Ophelia’s character very well considering that she is often at the periphery of the action; more talked about then talked to. There are many questionsRead MoreShakespeare s Madness : A Timeless Reflection Of Society1535 Words   |  7 PagesShakespeare’s Madness: A Timeless Reflection of Society The word â€Å"madness† often provokes thoughts of schizophrenia, dementia, and psychosis; however, these illnesses prove not to be the exact cause of the various downfalls to the characters throughout the play Hamlet. The author, William Shakespeare, depicts a different type of insanity in the play, one that seems ambiguous but also feels eerily similar to ones that still affect others to this day. Shweta Bali, author of Mechanics of Madness in

Uses of Scientific Methods in Business Free Essays

Uses of Scientific Methods in Business Uses of Scientific methods in Business An Overview: Scientific research serves us to comprehend the world around us, how things work and why certain things look or act the way they do. Scientific research consists of intrusiveness, observations, experiments and evaluations. It attempts to use these to answer questions about what causes differing phenomena. We will write a custom essay sample on Uses of Scientific Methods in Business or any similar topic only for you Order Now It is important to note that scientific research does not provide absolute solutions to questions, but preferably gives apparent answers based on, evidence gathered and contemporary knowledge. New information can lead to the denial of ideas previously believed to be true. This article is about applications of scientific methods in Business. Research has been investigated to play a very essential role not only in the general management but also in the various functional fields related to the Business. Understandably, by improving the efficiency of a company, profitability is increased, and this can be achieved through proper research adaptation. Scientific Methods and Business World: The scientific method is an organised method of making considerations and conducting experiments to answer specific questions. But is it limited to science projects? Of course not! Most of the managerial tactics and conclusions, however, affect human beings. An individual’s behaviour differs considerably from that of another from time to time, place to place and environment to environment and it cannot be placed under complete control, for it is very uncertain to exercise the scientific method in the practice of business. Despite the development of vital methods of management information systems, many decision areas, such as those of employees effectiveness, materials handling, labour productivity, product planning and consumer behaviour, require complex data to be analyzed as a part of the scientific method which may not be convenient in quick managerial decisions. The greater the complexity of the data, the lesser is the possibility of accuracy and the lesser is its utility in the business. As a result, the scope of the scientific method in business is thoroughly affected. However, the scientific method does not find approval with many organizations and functional executives because of the heavy demand it makes on their time, exposure, resources and manpower. Despite of these above declared facts, every business has hundreds of hypothesis that are used to make decisions. Some of those may be valid, but many of them will be at fault. 1 Uses of Scientific Methods in Business Using the scientific method in your business can help you validate your considerations, provide clarity about why certain things are happening, and help you quickly understand what adaptation you need to make. How Scientific methods can be helpful in Business: Business research programs are progressively popular way for companies to train and educate their managers and other employees in a broader array of different fields. Business research education can be relevant to economics, marketing, management, finance, human resource, business strategy and ethics. In fact, anything related to modern business and trade. In a corporate world that is apparently more relentless than ever, company executives must study whether their staff members can really fulfil their jobs effectively without specialist education or not. Business research is a field of practical consideration in which a company gathers data and analyzes it in order to better accommodate the company. Business research can include financial data, consumer feedback and product research, employee’s behavioural study and competitive analysis. Executives and managers who use business research methods are able to better understand their company, the position it holds in the market and how to improve that position. Scientific methods can be applied in Business in many dimensions. And they can flourish business in number of ways. Few of them are as follows ? Improving standards of competition: The fundamental way to keep ahead of competition is through exceptional thinking; perpetual innovation; entrepreneurship; creativity; and more complete problem solving and decision making. Through which entrepreneurs can meet global challenges with more complete problem solving and decision making skills. Organizations productivity can be enhanced by encouraging employees to learn and use scientific methods. ? Provides training for change and innovation: It encourages entrepreneurs to re-establish their thoughts, ends aimless wandering, helps ideas transforming shape, motivates self-confidence and helps them to avoid snap judgments. It provides tracks for change and innovation, etc. ? Improving performance chart: It enables how to manage and how to plan basic problems. Thus the better your managers are trained in the use of scientific methodologies, the better job they will do. If senior managers are all officially educated and certified in the field of management they will be able to drive a workforce on using effective motivational drivers. Information technology can relate to using software in management, marketing, production, accounting or even 2 Uses of Scientific Methods in Business nvoicing but as the use of the internet and online trade grows, educating staff in the ways to take advantage of this new media is an advisable course of action. ? Choosing the right thing: Its use will lead to more new ideas, innovations, and challenge of changes. By adopting scientific methods entrepreneurs can be sure that they are applying right and practical approaches for their organization. For sure sales techniques wil l differ depending upon the services or products being sold however there are certain general rules that should be followed. By having a well trained and informed sales workforce, they will be able to bring more trade, and hence improve the credibility and profits of the company. ? Coping with environmental changes: There are numerous claims being made about the changing environment. Apply scientific methods to the problem help in resolving this issue, entrepreneurs can get a clear and broader image of changing’s and they can find the true answer of how to cope with them. For company directors who are on the brink of enlarging their operations beyond their national boundaries, are highly recommended to conduct scientific researches to understand the changing’s. Improving personal standards: By adopting scientific methods in business entrepreneurs can learn some better understandings about the health concerns. It will also support them in solving their own personal problems, being less distracted from their occupational duties, can accommodate the time pressure this increases business profits. Conclusion: Most professional services firms place little value on research. They firmly believe, â€Å"I know my job well. † So what’s the point? What you don’t know could be costing you some real loss. Having a well educated and learned staff means that operations will run that more competently. Professional firms that do casual research grow faster and are more profitable than those who do not do any systematic research. Those firms that do perpetual research grow even faster and are even more profitable. The bottom line is that professional services firms that do systematic, organised research on their objective grow faster and are more advantageous. Having the knowledge of how to take benefits of the new developments and remain at the forefront of any industry sector is naturally an essential part of any strategy. In brief, research will help you grow your firm. 3 How to cite Uses of Scientific Methods in Business, Papers

Business Plan for New Electronic Product - Case Study Solution

Question: Discuss about the Case Study for Business Plan for New Electronic Product? Answer: Introduction Smart mirror is one of the ultimate innovation in electronics as well as premium decorative products in the market. The products like mirror television, art television and bespoke designed TV and specially disguised mirrors for the ultra-modern homes throughout the world. The innovation of smart mirror has allowed the designers to design the electronic products using the technology in a similar fashion. However, the main chance for the companies in the electronics market has become to manufacture the luxurious products using the ultimate technologies. Company History PicturFrame.TV produces the smart TV using the smart mirror as the base technology. The manufactured TVs are based on the LED panels and reflective transparent glass. The LED based technology incompatible with smart mirror is also combined with the internet applications and picture enhancing software. However, this disguised television is usable as the mirror when the television is non-operating. The television are handmade with stealth and strong tensile strength technologies. Products and services There are three types of products for the customers from PicturFrame.TV mirror TV, art TV and bespoke design. The mirror TV is the main products for the company as the demand of the product is at the highest level in the UK as well as in some other countries too. The products has shown to use all the latest technologies in internet, LED and smart mirror technology to draw attention of the smart customers. The design of the art TV is analogous with the mirror TV but possesses great picture or art to carry the best dcor. The art TV is the way to hide the TV with the art of the home and enhances the beauty of the room. The company is also engaged in designing the tailor made products for the customers specific orders. Current status The company is currently a leading seller and manufacturer in the UK as it has the highest market share in the country for the last couple of years. The company is using the UHD picture quality LED panel with the quad core processor. The TVs are assembled with the USB port and additional application based feature to watch movie online. Industry analysis Industry definition The industry belongs to the electronics and luxurious home dcor products in the world. The industry has solid backbone in the developed countries as the customers can afford the price of the smart mirror and TV in their home. Additionally, the industry is connected with the luxurious products where the niche orders come frequently. Industry size The size of the industry in the UK is different as it has different domains in business. The revenue of the electronics industry in the country was 16 billion in 2015 (Electronics and IT Hardware in the UK: investment opportunities - GOV.UK 2014). The revenue of the luxurious products in the country was 32.32 billion in 2013 (Armstrong 2015). Thereby, the size of the market is almost 3% of the total GDP of the country. Industry growth The electronics industry has the growth of 4.4% for the last four years. In this regard, the luxurious products have not witnessed much growth in its business. The luxury business has forecasted a growth of 40% employment by 2019 as it may see the growth of revenue by 54 billion in that year (Armstrong 2015). Sales projection The sales projection of the companies in this industry can be measured through the projected values of revenue published in the articles and in the magazines. The projected revenue of the luxury brands and the electronic products are totally based on the trend analysis of the recent five or ten years result in the market. Industry characteristics The characteristics of the industry has been seen as the steady market for the luxurious products in the UK as the people like to taste the luxury in their life. Further, the requirement for the electronic products and the appliances have grown since the last decade (Chaffey, Ellis-Chadwick and Chaffey 2012). Thereby, the characteristics of the luxurious electronic products in the country is robust and may touch new horizon during the next five years. Industry structure The industry is based on the supply from the well-known electronic goods manufacturers in the world. Samsung, Google and Apple are providing the required LED for the smart mirror and the sensor technology to the various companies in the country. Additionally, the global brands like Gentex Corporation, Magna and Mirrus are also acting in the UK for the last few years (Smart Mirror Market: Global Industry Analysis and Forecast to 2015 to 2021 2016). Nature of participants The participants are providing different types of products in the market. The majority of the providers in the country are providing smart mirror employed with the internet technology for the viewers. The mirror may help them to provide suggestions regarding fashions and the looks suitable for the viewers. However, the new technology enabled mirrors are providing the customers report on weather as well as outside world news. Further, some of the manufacturers are using the technology in providing the smart dcor for the home with panelling television with the mirror. Key ratios The success of Oral-B has been tasted in the industry for the last few of the years where the companys success was associated with the higher percentage of reduction of beauty products [almost 15%] due to suggestion from the smart mirror. The key ratio in this aspect is the reduction of useless buying of beauty products as well as the value proposed to the customers. Key success factor The main success of this industry is to add value to the customers in different sectors like beautification and the fashion industry. Further, the mirror is also used in the healthcare sector like in the dental skin treatment areas (Smart Mirror Market: Global Industry Analysis and Forecast to 2015 to 2021 2016). The health sector is using the mirror to get the body temperature, blood pressure and heart rate of the patients. The people may know the traffic status, sports scores, emails, news etc. the smart mirror is used in the automotive industry too. The experience of the drivers using this mirror has been enhanced by a lot as the mirrors are attached with the smart sensors. Industry trends The trends of the industry is to reach the highest point of the mirror using the smart mirror as it is providing the users a luxurious avenue for their life. In this perspective, the people are trying to buy the smart mirror in many aspects for meeting different needs of the lifestyle. The major change in the trend was seen due to the change in the taste of the people and it was in line with the projection of increment in the sales in future (Chaffey Ellis-Chadwick and Chaffey, 2012). Long-term prospects The long-term future of the product is unavailable at the moment as the faster change in the electronics technology cannot let us predict anything for the future. However, the product has lucrative market in future in different developing markets due to growing numbers of rich people. Additionally, the production cost of the mirror may be reduced by several times after having severe demand in the market. Market analysis Market segmentation and target market The UK market has no specific geographic market segmentation for the smart mirror or the mirror TV. However, the demographic segmentation was observed for this product. The young people like the mirror TV more than the old people. But, the people of age between 45 and 55 like the smart art mirror as they like it as a dcor of the home. The attitude of the consumers in the UK has been found to use the luxurious products heavily in the past years. Additionally, the change in the lifestyle of the UK people is also involved in segmenting the market. The change in the personal psychographs has helped the companies to segmenting the market in a planned manner. Thereby, the target market is the rich people as well as the young generation for the mirror TV while the aged people with strong income base are the target for the boutique products and art dcor mirror TV. Estimating target market size It is difficult to estimate the market size of the smart mirror. The technology and the products are still under the beginner stage of the industry. However, from the viewpoint of beauty and personal care products, the market has grown by 10% in 2015 while the market of health care products have increased by 11% recently (Health and Beauty Specialist Retailers in the United Kingdom 2016). However, the smartphone sells in the UK has been trimmed during the last couple of years as the demand of consumer electronics was the least despite improving the customers confidence (Consumer Electronics in the United Kingdom 2016). The luxury fashion market of the UK has been improved to Euro 398 million recently via online while it may increase to 780 million in future (McKinsey: Online luxury fashion market booming | Consultancy.uk 2015). Consumer behaviour The consumer behaviour of the people towards the smart mirror and related products are mainly consumption of the luxury brands. Therefore, the behaviour of the customers could not be assessed in this situation as there are only few of the people are using this technology and the products in the entire country. Further, the research data showed that online help from the mirror and the mirror TV incorporated with the smart features like peripheral information regarding the traffic, temperature and consultancy related to the beauty and healthcare etc. Competitors analysis The smart mirror TV has not much competitors in the country as the product is suitable for few people among the entire population. However, the increasing demand in the market may show the industry players to produce the product for acquiring the market. In this respect, the competitors like Android devices and Apple made mirror devices may become the main competitors for Picture frame TV. Further, the companies like Gentex and Magna are the global players in smart mirror segment. They may start producing the smart mirror TV in future and sell it in the UK market (McKinsey: Online luxury fashion market booming | Consultancy.uk 2015). Estimate annual sales and market share The market share of the company is 22% of the total smart mirror sales while the company is the leading brand in the country. However, the sales of the mirror TV is the highest in the country as the company is the biggest brand in this segment. The market share of the company is 52% [assumed] of the mirror TV in the UK. The estimated annual sales for the company is 506000 in 2018 while the current revenue of the product is 294000. Marketing Plan Overall marketing strategy The marketing strategy will employ two types of tactics by the management of the company. The first one is to provide the cushion to the customers. It will help them to increase the market size fast in the country. They may implement the mass production strategy for producing the mirror TV. The hand-made mirror TV requires more time than the technology based mirror TV. Thereby, the machine production may reduce the lag time of the operation as well as may reduce the expenses related to the labour cost. The product differentiation like medical and healthcare products using the smart mirror technology may provide the management to differentiate the products of the company. It may increase the revenue of the company in future. Positioning strategy According to Shankar and Carpenter (2012), branding is the main USP of positioning a luxury product in the market. He also found that luxury product had the base of selective choices from the customers for mirror TV. They like to buy the boutique products as per their choice as well as they also buy the art dcor for their home incorporated with the mirror TV. Therefore, spreading the products and the brands of servicing the customers will become the main positioning strategy for the company. The branding of the products among the rich and the higher middleclass people in the country may yield more sales orders for the company. Therefore, the management needs to employ branding strategy like positioning of the brand to establish the product in the country. In this regard, the company must meet the promises made to the customers and generate more flexibility in boutique products. Points of differentiation The differentiation may be possible by employing the order intake of niche and customised mirror TV as per the design required by the customers by Picture frame TV. The differentiation will provide the management a chance of targeting the different segments of the customers in the UK. The differentiation may be present in products too. it will help the customers to select the products from the market. Pricing strategy The basic strategy of the company Picture Frame TV will be to earn more from one piece of TV as the products are nearly niche product in terms of presence of the market. Further, the high price of the products will make it an icon among the luxurious products in the country. However, the basis of measuring the price of the TV will be based on the cost based strategy where the 35% cushion must be provided with the entire expense of the mirror TV. However, there will be non-uniform pricing strategy for the boutique products as the requirements of those cannot be evaluated before the order has been placed. Sales process The sales process of the mirror TV has been employed by Picture Frame through its showroom in the Middleton. The company must go on with this process as the product needs the special attention from the sales person as well as they have to understand the requirements of the customers. The boutiques strategy is suitable for the company as the products is appropriate for few of the customers. However, it must avail its products in online market displaying the detailed features of the products. Promotional mix The niche products cannot be sold by pushing strategy. It must be sold through pulling the customers drawing their attention with the exclusive features of the products (Pride and Ferrell 2012). Thereby, the mirror TV must be sold through puling the customers by drawing the customers towards its features. The promotion of the mirror TV must be displayed through its websites and the social media portal to increase the customers interest towards the products. Distribution and sales The sales distribution strategy is not applicable in this case as the company is going to distribute its products through its own show rooms. Therefore, the company will not seek for any traditional distribution channel for the products. Additionally, the products related to the boutique orders from the customers may be sold through order in taking at the showrooms as well as online websites. The distribution of the products through third party will not be viable as the mirror TV is a niche product. Management team and company structure Management team The management team of the company is new as they do not have much experience in the electronics products. However, the management has the hands on experience of installing the hidden TV in the market. The luxury works done by the company throughout the country may be observed as the monumental work for the date. Skill profile and gaps in management team The team is professionally stable with their knowledge in installing the hidden TV in the UK. But, the management lacks the skills like operating efficiency development and sourcing funds to spread the business in a boutique way. Ownership and compensation The ownership of the company might be reduced by several percentage by employing the funds from the venture capitalists or managing the private equity. The sources of the funds may help them to develop the business throughout their own showroom as well as may spread their business in pan Europe. Board of directors The board of the directors must possess the efficiency of running the operation. The companys history states that the board has already possessed this type of skills. But the board must possess the skills of expanding business as well. Thereby, they need to be professional and well versed in expanding the sales in different regions for growing the business. Board of advisors It may accompany any associates or the consultancy firm to grow in the foreign soils. The consultancy may be required for legal and financial advice mainly. However, they also need to understand the needs of the customers and the different cultures in the different soils during their expansion programme. Other professionals The line staff is the main requirement. However, Picture Frame TV needs the staff functions like accounts and administrative officers to maintain the compliance related to company act for future. The accounts department is necessary for payment of the vendors as well as collecting payment from the customers. Company structure The structure of the company may be isolated with low numbers of employees in the company. The structure does not need to be complicated unless it becomes bigger than that of current status. Further, they may apply simple linear structure of command for appropriateness with the operating ease. Operation Plan Operation model and procedures The operating model of the business may be order intake and then proceed for the production for the boutique products. However, the business has some regular products. Thereby, the company has to follow a regular manufacturing process of hiding TV mechanism in its workshop. But, the majority of the operation is done on the onsite of the operation. Therefore, the operating model will be based on the reactive tactics as the orders from the customers will enable Picture Frame TV to employ the labours in manufacturing the hidden home TV. Business location The main showroom of the company is in Middlesex of Surrey, UK. However, the company has tie up with many of the boutiques to take order and sell their customised products in the country. There are 24 more boutiques throughout the country where a customer may buy the product of Picture Frame TV. Facilities and equipment The facility in the business of Picture Frame TV does not required much as they need to install the products onsite of the clients desire. Therefore, the facilities like training of the new recruited people and the technicians is necessary. In this regard, the facility for the employees like recreation is not possible due to small setup cost for the company. Additionally, the charge of the equipment can be leased from the market for reducing the initial capital expenditure on them. Operations strategy The operation strategy of the company will be in two ways as they need to meet the two types of requirements. In this way, the management may get the chance of reducing the loss in order intake. Further, the strategy of operation of Picture Frame TV must include to flowing the orders regular production of designed TV for the home dcor. However, the customised products order from the special customers may be intake from time to time for getting special types of orders as well as the increase the profitability of the business. In this regard, the strategy of the management must be of two types to meet the customers needs proactive for the regular operation and reactive for sudden customised special order intakes. Product design and development plan Development status and task The designing of the products needs the customisation as the product of home dcor requires special needs the special attention at the time of designing. The home dcor mirror TV requires the idealistic design from the viewpoint of the customers. In this regard, we have found that the taste of the customers in the UK is different. The differential strategy for designing the customer centric products needs the well surveyed information regarding the taste of the customers. The strategy must be to match the customers needs in decorating the home with smart mirror as well as match its thickness with the wall fitting colours. In this regard, the company must design the product including the special features like internet facility, application based technology and sleek body for the mirror TV. In addition to this, the customised home based art TV may be the difficult task for the company as the art has involvement with the intellectual property rights of the artists or their forums. Challenges and risk The main challenge for the management is to reduce the cost of different design and the wastage of the manufactured products. The designed products may not encourage the customers to buy them for their home. Thereby, the products designed or built up already may not meet the taste of the customers. Further, the customers may not be interested in the tailor made product much as they may wish to pay extra for their luxurious adventure of TV in the home. Therefore, the company needs to be cautious while designing the tailor made product. The risk of additional cost and damaged cost due to unwanted design of the mirror TV may hold a significant cost of goods in manufacturing. This reason may reduce the operating efficiency of Picture Frame TV in the due course. The risk of losing the market is another one that may hamper the expansion program of Picture Frame TV. There are many players working in the UK for decorating the home mirror TV segment. However, the pricing strategy and the spec ial customisation has become the main advantage for this company. Thereby, the management has to protect its design from invading by other competitors in the market by protecting the intellectual property rights. Costs The cost associated with the program of designing the product will be the part of the RD cost of the company. The cost of the design may affect the profitability of the business as the company may face the challenge of high sunk cost in delivering the profitability in terms of return on investment. Further, the risk associated with the additional cost associated with the manufacturing of the products due to failure of satisfied design for the customers may reduce the profitability in operation. Intellectual property The design of the customised products and the design of the art dcor TV are the intellectual property for the company. Therefore, the customised design and its patent must be protected by the company to compete with the big players like Google, Samsung in the UK as well as throughout the world. The intellectual property may provide the company an edge of reducing the cost associated with the design of the products and the management may increase its income from other income by providing lien of the design to other companies. In this due respect, the business of Picture Frame TV may find a different vertical of income in this industry and may become potential competitor to the big brands by controlling the overall market price (Hooley, Piercy and Nicoulaud 2012). Financial projections Assumption sheet The assumption of the revenue as well as the expenditures are being made in the B-plan. The assumed data has no original value or association with the real life data. Additionally, the profit margin of the company has been projected for the next four years. The Profit and loss statement Income statement 2015 in '000 2016 '000 2017 '000 2018 '000 revenue 198 252 275 326 COGS 102 126 134 153 gross income 96 126 141 173 operating cost 25 36 41 52 operating income 71 90 100 121 interest paid 6 5 7 6.5 PBIT 65 85 93 114.5 Tax 9.75 12.75 13.95 17.175 PAT 55.25 72.25 79.05 97.325 Table 1: income statement Cash flow statement Cash flow opening balance 32 26.25 19 11.05 Cash from operating activities 55.25 72.25 79.05 97.325 Trade payables 12 14 15 17 add: depreciation 8 8 8 8 add: amortisation 2 3 4 5 total inflow 109.25 123.5 125.05 138.375 Outflow 82 103 112 127.5 receivables 7 7.5 8 6 Inventory 8 9 7 8.5 Interest cost 6 5 7 6.5 Cash in hand 6.25 -1 -8.95 -10.125 Table 2: Cash flow statement Balance sheet balance sheet 2015 in '000 2016 '000 2017 '000 2018 '000 Current assets Cash in hand 12 14 13.5 15.6 Inventory 8 9 7 8.5 receivables 7 7.5 8 6 Total CA 27 30.5 28.5 30.1 Current liabilities Trade payables 12 14 15 17 Loan 8 5 8 7 Total CL 20 19 23 24 CA-CL 7 11.5 5.5 6.1 Assets Equipment 14 18 22 34 Store 65 65 65 65 Intangible assets 20 18 16 14 Total assets 106 112.5 108.5 119.1 Liabilities Mortgage 30.75 20.25 9.45 1.775 Equity 20 20 20 20 net worth 55.25 72.25 79.05 97.325 Table 3: Balance sheet of Picture Frame TV Break-even analysis The break-even analysis of the business of mirror TV of Picture Frame TV can be achieved from the income statement. The business had faced the challenge of negative cash flow due to high cost of goods and inventory cost. Further, the cost of operation will become higher to retain the technicians and janitors. In the midway of the income statement, the operating revenue shows that the company will fulfil the target of meeting the operating cost. This is the main reason of meeting the BEP every year as well as the company will reach the breakeven point of sales for the three next years. Ratio analysis The financial ratio of the company shows that profitability ratio of the company might produce positive profit margin as estimated for the next three years. Further, the profitability measurement of the company during the period may touch the sky due to better revenue projection of the business in the UK. However, the business may face trouble in maintaining the cash in business. The liquidity measurement of the business showed that Picture Frame TV must take care of the cash in the business. Further, the debt-equity ratio of the business will be reduced and the chance of solvency of the business by 2018 will be almost nil. From this point of view, Picture Frame TV must expand its business throughout the world to reach the global market. It will be the right moment for the company to take more loan from the lenders and venture in the risk of moving to the foreign soils. Further, in this point, the management may decide to open new showrooms in the UK of their own where they may provi de better customise design to its customers. Ratio analysis 2015 2016 2017 2018 Gross margin 48% 50% 51% 53% net margin 28% 29% 29% 30% ROE 276% 361% 395% 487% current ratio 1.35 1.61 1.24 1.25 quick ratio 0.95 1.13 0.93 0.90 debt-equity ratio 0.41 0.22 0.10 0.02 Table 4: Ratio analysis of Picture Frame TV Milestone and exit plan Goals and vision The goal of the business is to be the leading company of mirror TV in the market of the UK for the next decade. The vision of the company is to generate customised design to make the customers satisfied and loyal to retain the market share throughout the UK. The future vision of the company is to expand the business in all the developed countries including Europe for developing its business. Strategies The management must take the strategy of retaining its customers in the UK. Further, the strategy must be to employ the trained and skilled employees in serving the customers. The strategy must be to sustain and hold the current market share; hence to increase the market share of the company in the UK. The strategy of the company must be to employ the sustainable activities in its business so that they may control the adverse situation of the business aroused due to change in the economic and business environment. Priorities The priorities of Picture Frame TV must be to sustain in the home country and retain its market share competing with the big players in the UK. Further, the company must give the priority to the loyal customers to retain its position in the business. Future milestones The company must have future milestone of having positive cash flow from the home grown business market. Further, the management must follow their vision of meeting the expansion plan globally and making it as a milestone for the business. Risk evaluation The risk evaluation of the business shows that completion in the UK market is the major risk. Further, the cost of designing customised mirror TV is another one as there will be huge cost associated with the RD expenses for the company. Exit plan The business may have troubled due to attaining the maturity level or due to available of different technology in the electronics world. The business needs to have an exit plan. In this case, the company may exit the business by selling its intangible assets as well as reduce the liabilities in the market by letting big companies acquiring them in future. Corporate Social responsibility and sustainability Strategies Being a very small company, there is no obligation to Picture Frame TV to make any CSR expenditure to the society. However, providing the customers value and meeting their requirements by changing the design may become the CSR strategy for the company. Analysis and assessment The strategy may provide Picture Frame TV an advantage of retaining the customers as well as to make the loyal customers. Further, the analysed data provides the information regarding holding the current market share in the UK where the company may boom its profitability for the next three to ten years. Benefits The benefits of availing the strategy of CSR for the customers will value add their service as well as the cost associated with the intangible assets may be reduced by the time. The company may achieve the sustainability in its business due to benefiting from stable and loyal customers demand in the UK market. References Armstrong, A., 2015.Luxury industry in Britain is worth up to 54bn. [online] Telegraph.co.uk. Available at: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11829702/Luxury-industry-in-Britain-is-worth-up-to-54bn.html [Accessed 7 Mar. 2016]. Chaffey, D., Ellis-Chadwick, F. and Chaffey, D., 2012.Digital marketing. Harlow: Pearson. consultancy.uk, 2015.McKinsey: Online luxury fashion market booming | Consultancy.uk. [online] Consultancy.uk. Available at: https://www.consultancy.uk/news/1557/mckinsey-online-luxury-fashion-market-booming [Accessed 7 Mar. 2016]. euromonitor.com, 2016.Consumer Electronics in the United Kingdom. [online] Euromonitor.com. Available at: https://www.euromonitor.com/consumer-electronics-in-the-united-kingdom/report [Accessed 7 Mar. 2016]. euromonitor.com, 2016.Health and Beauty Specialist Retailers in the United Kingdom. [online] Euromonitor.com. Available at: https://www.euromonitor.com/health-and-beauty-specialist-retailers-in-the-united-kingdom/report [Accessed 7 Mar. 2016]. gov.uk, 2014.Electronics and IT Hardware in the UK: investment opportunities - GOV.UK. [online] Gov.uk. Available at: https://www.gov.uk/government/publications/electronics-and-it-hardware-in-the-uk-investment-opportunities/electronics-and-it-hardware-in-the-uk-investment-opportunities [Accessed 7 Mar. 2016]. Hooley, G., Piercy, N. and Nicoulaud, B., 2012.Marketing strategy competitive positioning. Harlow, England: Pearson Financial Times/Prentice Hall. persistencemarketresearch.com, 2016.Smart Mirror Market: Global Industry Analysis and Forecast to 2015 to 2021. [online] Persistencemarketresearch.com. Available at: https://www.persistencemarketresearch.com/market-research/smart-mirror-market.asp [Accessed 7 Mar. 2016]. Pride, W. and Ferrell, O., 2012.Marketing. Australia: South-Western Cengage Learning. Shankar, V. and Carpenter, G., 2012.Handbook of marketing strategy. Cheltenham, UK: Edward Elgar Pub.

The shower scene is the key scene Essay Example

The shower scene is the key scene Essay Many film directors would agree that there is no such thing as a film capable of having an impact on the world. Whether this is true or not filmmakers still try to produce films that have an enormous impact. Very few succeed. One such film that did was Psycho. Psycho went into another dimension in terms of its content. No one had ever tried to make a film which covered the areas that Psycho covered. Alfred Hitchcock had to use his forty years of experience to put across his ideas but not make the film pornographic or too violent. It is impossible to recreate the experience for the audiences that first experienced Psycho when it first came out.This was one of the most famous and daring pieces of film to be made in that era. Nobody would ever have thought about making such a film because the censors would almost certainly ban it. The shower scene is the key scene because this is the scene in which the psycho strikes first. It is also the end of what at first seems to be the main charac ter, Marion Crane. Because this is the main scene and also the most controversial scene, Alfred Hitchcock filmed it over seven days for only two minutes forty seconds worth of film. There were about seventy different camera angles in the scene. Hitchcock had to consider the censors, which meant that he had to make sure that he kept the content of nudity and violence down to a minimum. This was because at the time the censors were very strict and would not allow the film if it contained too much explicit material. Hitchcock had used several scenes prior to the shower scene to build up the relationship between Marion and Norman Bates.When Marion first meets Norman you instantly feel that there is something that is going to happen in the scenes to follow. Marions attractiveness makes her an obsessive target for Norman. Marions last name of Crane refers to the graceful, long-limbed bird of the same name, which makes her seem innocent and vulnerable. From the outset of their meeting, she maintains the social control by her sexual effect on Norman. Even so she still gets drawn into his office, Marion has entered the world of Norman Bates, with no way out. From Normans fascination with bird taxidermy you feel that there is another side to Norman and that all is not what it seems. The taxidermy is simply there to distract Norman away from his other personality. Though Norman may seem suspicious Marion still begins talking to him about her troubles. Marion implies to him how she has problems and that that she has to return home to deal responsibly with a serious mistake. Norman sternly expressed, were all in our private traps that never budge an inch. He should know, with the imprint of his long dead mother on the bed covers, though hes the only one living in the house. This indicates that Norman is farther down the road of helplessness than Marion, probably so far in fact that he is at the point of no return.Even though Marion is in a difficult situation she still has chance to put things right whereas Norman doesnt. Once Marion and Norman have finished talking Marion goes to her room. She begins to get ready to have a shower. Norman remains in his office where he perversely removes a picture from the wall of his office and spies on her through a purposely-drilled hole into her room. He sees her going into the shower so he goes back to his house. This is the first time in the film in which we clearly see the other side to Normans personality. This is where we first see his mother.During the shower scene Alfred Hitchcock uses many filming and sound techniques to get the best sequence across to the audience, without making it too violent, so that the censors could not ban the film. Hitchcock used seventy-eight camera angles to achieve the best possible murder scene. He also used many different types of camera shots to add to the effect of the scene. He varied the lengths of the shots to give a more frantic feel to the scene, such as a close-up clo sely followed by a medium close up. This especially happens during the murder in the shower.When Marion walks into the bathroom she rips up her notes and flushes them down the toilet. This was another step into new territory for Hitchcock, as it was not felt decent to flush a toilet on film. It also symbolises that Marion is flushing her problems away. She then steps into the shower. For the first time in the scene the music has now stopped and all we can hear is the sound of the water from the shower.We then see a shot of the showerhead with water pouring out but somehow missing the camera. This shot took much thinking to overcome the fact that Alfred Hitchcock did not want the water to go onto the camera lens. To achieve this shoot the middle holes of the showerhead had to be blocked so that the camera would not get wet but the water would fall around the camera to get the impression that we are in the shower with Marion. This makes us feel that we are a much greater part of the s cene.We then see her washing herself in the water. This is symbolic of her washing her sins away. The camera then moves round so that we can see the curtain. This is a key shot as this enables us to see the psycho enter the room. At first we cannot see that the psycho has a knife because we only have a translucent view through the curtain. But as he moves closer we feel that Marion is in great danger.The psycho quickly pulls back the curtain. We then see a silhouette of the psycho with the knife raised. Even though the psycho is in silhouette we can just make out that it has an old ladies haircut. This immediately makes us feel that it wasnt Norman (the audience now feels confused as they have seen Norman spying on Marion but yet someone else has killed her). The scene is filmed so well that people actually believed that they saw the knife go into Marion when it really never touched her. Some clever editing and some knife shots followed by shots of skin then showing some blood achie ved this and the sharp, high pitched notes in the music which add to the effect of the knife penetrating deep into Marions flesh. Simple but very effective. The camera shots are filmed in such a way that we feel that we are actually in the shower with her when this is all happening. This makes us feel very helpless and the fact that we feel we are so close but are actually so far.After Marion has been stabbed several times she begins to fall to the ground. This is when the psycho leaves. We get a close up shot of Marions eye, and this is when it really hits us that she has been kills. Yet again you feel so helpless and that you almost feel guilty for not helping her. This was a great bit of directing by Hitchcock because it really involves the audience with the film and makes them feel responsible for the characters. We see it leave through the door and it appears to be a female or at least dressed like a female. Marion then she slides down the shower wall. She then falls, gripping and tearing off the shower curtain, her last protection.Throughout the shower scene the psychos identity is kept uncertain. This adds an uncertainty in the minds of the audience. At first you think that it is Norman, but even then he seems pleasant and gentlemanly. Perhaps he seems too nice? Then when you see that it is a woman who kills her you just cant be sure. It is very clever they way that you are not shown the face of the psycho. This is the key to not revealing his identity.Psycho was not only filmed incredibly well, but it had a fantastic storyline. No matter how good the directing or the acting is you need a good story line and script. Psycho had this. It had good characters, irony, humour, repetitions, imagery and a great piece of music.The characters that we see in Psycho are created firstly by a writer then interpreted by the cast and actors who play the roles. Although this may seem obvious, the way that the actors interpret the characters can make or break a film. The re are many different parts that an actor has to consider before his/her character is complete. Although there werent very many characters in Psycho they were all very different, with different thoughts and personalities. At many times during Psycho we feel sorry for the characters or want to help them or warn them of danger. This is due to the fact that we know more than the characters and feel as though we should warn them.Another aspect of a good film is the irony in it. Irony is created when the audience knows more about the events than the characters do. This means that they can anticipate what is going to happen. It can also occur when something has more significance the second time it is seen or heard because it seems to hint on what may happen in the film at a later stage. There were many different occasions where irony occurred in Psycho. One such instance was when the traffic cop told Marion that, there are plenty of motels in this areaI meanjust to be safe. Then that nigh t Marion books into the Bates Motel and ends up being murdered. That was just one of the many cases of irony that have been put into the script. You may not realise they are there first time but when you watch the film a second time you can see how much time has been put in by the script writers.Although Psycho doesnt have much humour in it, mainly due to the fact that it is a serious horror movie, there are still parts of the film that makes you smile. One instance is the part where Arbogast the detective is murdered and falls down the stairs. It seems funny now but it would of almost certainly not have been funny when the film first came out. It makes us laugh because of the way they try to make him look as though he is actually falling down the stairs. It may have looked realistic at the time but compared to the special effects and stunts that can be done in todays films it does not look realistic at all.Not only was the filming and acting good in Psycho but it also had a great s ound track. It really suited the film and added so much extra tension. It was written by Bernard Herman and really I think that he must take some of the credit of the success of the film. It was such a thrilling piece of music that caught the imaginations of many people. Every time Marion became worried or was in danger the music would begin. This was almost like a signal to tell us that something is going to happen. Not only was the music a signal to the audience but it also added tension to the scenes. The Psycho music will always be remembered almost as much as the film itself and will almost certainly be one of the most famous pieces of horror music ever composed.Alfred Hitchcock had to be very careful of what he filmed in Psycho because of the censors. At that period in time they were very strict on what they would allow in the public cinemas. This was a problem for Hitchcock and so he had to edit some of the scenes like the shower scene in particular in such a way that the cen sors would allow it. In the shower scene he had to make sure that he did not show the knife actually going into the body, yet he still wanted to give the impression that that was happening. He used a combination of frantic shot variation, high-pitched jerky music, shots of flesh and shots of blood to give the impression to the audience that they were actually seeing the knife going into Marions body. The first time Hitchcock submitted the film to the censors he knew it would be rejected as he had made it very violent. This was part of his plan. He knew that if he put an extra violent version of the film into the censors first the not so violent one would seem more acceptable. His plan worked and Psycho was allowed.Now that the film had been accepted Hitchcock just had to promote it. He knew that he needed as much publicity as possible to get the crowds in to watch his film. To do this he wanted to keep the story of the film a secret so that once people had watched it they would not tell others and spoil the experience for them. It would also make people curious to what was happening in the film and attract them to watch. To keep the secrecy of the film the actors had to swear an oath of secrecy on the first day of filming and Hitchcock refused and Paramount photographers onto the set to take publicity shots. Hitchcock made a series or misleading interviews to the press to confuse and to gain curiosity throughout the public. At one stage he told a reporter that he was actually filming a version of the Greek myth of Psyche, then told another, Its the story of a young man whose mother is a homicidal manic. This was another of Hitchcocks ploys to gain publicity for the film. At the end of the film there was a short film where Alfred Hitchcock would tell the audience not to reveal the ending to the film because its the only one weve got. He tried very hard to make the pubic feel as though they were a part of the publicity strategy.Many people think Psycho was the g reatest film ever. I dont. It may have been a great film for its time, with its terrific amounts of suspense, irony and horror, but with the amount of special effects, technology and money that goes into todays films, I feel that there are many films better than Psycho. When Psycho came out it was a scary film. But compared to todays horror films such as Scream. Even films that are not aimed at horror such as Blade contain more violence and blood than Psycho did. Its all down to the censors. With the censors being less strict the directors have more flexibility with what they can put into there films.Another point that helped Psycho become a successful film was the amount of hype and expectation that was brought about by Hitchcocks short trailers that he broadcasted before the film was released. This added to the expectations and anticipations about the film in the publics eye. Hitchcock used his great experience to give huge amounts of suspense to the film. This added to the horror of such events as the shower scene and the lead up to the Bates motel. Much time and effort was out in by Hitchcock and the cast to get the suspense, horror and irony into such scenes as the shower scene.There is such a huge amount of suspense in Hitchcocks films that he was given the title, the master of suspense. This gave many of his films an edge that many directors could not achieve. Even though I dont feel that Psycho was the best film ever, I do think that it will always be remembered as a classic horror film which is mainly due to Alfred Hitchcock, the mater of suspense. The shower scene is the key scene Essay Example The shower scene is the key scene Essay Many film directors would agree that there is no such thing as a film capable of having an impact on the world. Whether this is true or not filmmakers still try to produce films that have an enormous impact. Very few succeed. One such film that did was Psycho. Psycho went into another dimension in terms of its content. No one had ever tried to make a film which covered the areas that Psycho covered. Alfred Hitchcock had to use his forty years of experience to put across his ideas but not make the film pornographic or too violent. It is impossible to recreate the experience for the audiences that first experienced Psycho when it first came out.This was one of the most famous and daring pieces of film to be made in that era. Nobody would ever have thought about making such a film because the censors would almost certainly ban it. The shower scene is the key scene because this is the scene in which the psycho strikes first. It is also the end of what at first seems to be the main charac ter, Marion Crane. Because this is the main scene and also the most controversial scene, Alfred Hitchcock filmed it over seven days for only two minutes forty seconds worth of film. There were about seventy different camera angles in the scene. Hitchcock had to consider the censors, which meant that he had to make sure that he kept the content of nudity and violence down to a minimum. This was because at the time the censors were very strict and would not allow the film if it contained too much explicit material. Hitchcock had used several scenes prior to the shower scene to build up the relationship between Marion and Norman Bates.When Marion first meets Norman you instantly feel that there is something that is going to happen in the scenes to follow. Marions attractiveness makes her an obsessive target for Norman. Marions last name of Crane refers to the graceful, long-limbed bird of the same name, which makes her seem innocent and vulnerable. From the outset of their meeting, she maintains the social control by her sexual effect on Norman. Even so she still gets drawn into his office, Marion has entered the world of Norman Bates, with no way out. From Normans fascination with bird taxidermy you feel that there is another side to Norman and that all is not what it seems. The taxidermy is simply there to distract Norman away from his other personality. Though Norman may seem suspicious Marion still begins talking to him about her troubles. Marion implies to him how she has problems and that that she has to return home to deal responsibly with a serious mistake. Norman sternly expressed, were all in our private traps that never budge an inch. He should know, with the imprint of his long dead mother on the bed covers, though hes the only one living in the house. This indicates that Norman is farther down the road of helplessness than Marion, probably so far in fact that he is at the point of no return.Even though Marion is in a difficult situation she still has chance to put things right whereas Norman doesnt. Once Marion and Norman have finished talking Marion goes to her room. She begins to get ready to have a shower. Norman remains in his office where he perversely removes a picture from the wall of his office and spies on her through a purposely-drilled hole into her room. He sees her going into the shower so he goes back to his house. This is the first time in the film in which we clearly see the other side to Normans personality. This is where we first see his mother.During the shower scene Alfred Hitchcock uses many filming and sound techniques to get the best sequence across to the audience, without making it too violent, so that the censors could not ban the film. Hitchcock used seventy-eight camera angles to achieve the best possible murder scene. He also used many different types of camera shots to add to the effect of the scene. He varied the lengths of the shots to give a more frantic feel to the scene, such as a close-up clo sely followed by a medium close up. This especially happens during the murder in the shower.When Marion walks into the bathroom she rips up her notes and flushes them down the toilet. This was another step into new territory for Hitchcock, as it was not felt decent to flush a toilet on film. It also symbolises that Marion is flushing her problems away. She then steps into the shower. For the first time in the scene the music has now stopped and all we can hear is the sound of the water from the shower.We then see a shot of the showerhead with water pouring out but somehow missing the camera. This shot took much thinking to overcome the fact that Alfred Hitchcock did not want the water to go onto the camera lens. To achieve this shoot the middle holes of the showerhead had to be blocked so that the camera would not get wet but the water would fall around the camera to get the impression that we are in the shower with Marion. This makes us feel that we are a much greater part of the s cene.We then see her washing herself in the water. This is symbolic of her washing her sins away. The camera then moves round so that we can see the curtain. This is a key shot as this enables us to see the psycho enter the room. At first we cannot see that the psycho has a knife because we only have a translucent view through the curtain. But as he moves closer we feel that Marion is in great danger.The psycho quickly pulls back the curtain. We then see a silhouette of the psycho with the knife raised. Even though the psycho is in silhouette we can just make out that it has an old ladies haircut. This immediately makes us feel that it wasnt Norman (the audience now feels confused as they have seen Norman spying on Marion but yet someone else has killed her). The scene is filmed so well that people actually believed that they saw the knife go into Marion when it really never touched her. Some clever editing and some knife shots followed by shots of skin then showing some blood achie ved this and the sharp, high pitched notes in the music which add to the effect of the knife penetrating deep into Marions flesh. Simple but very effective. The camera shots are filmed in such a way that we feel that we are actually in the shower with her when this is all happening. This makes us feel very helpless and the fact that we feel we are so close but are actually so far.After Marion has been stabbed several times she begins to fall to the ground. This is when the psycho leaves. We get a close up shot of Marions eye, and this is when it really hits us that she has been kills. Yet again you feel so helpless and that you almost feel guilty for not helping her. This was a great bit of directing by Hitchcock because it really involves the audience with the film and makes them feel responsible for the characters. We see it leave through the door and it appears to be a female or at least dressed like a female. Marion then she slides down the shower wall. She then falls, gripping and tearing off the shower curtain, her last protection.Throughout the shower scene the psychos identity is kept uncertain. This adds an uncertainty in the minds of the audience. At first you think that it is Norman, but even then he seems pleasant and gentlemanly. Perhaps he seems too nice? Then when you see that it is a woman who kills her you just cant be sure. It is very clever they way that you are not shown the face of the psycho. This is the key to not revealing his identity.Psycho was not only filmed incredibly well, but it had a fantastic storyline. No matter how good the directing or the acting is you need a good story line and script. Psycho had this. It had good characters, irony, humour, repetitions, imagery and a great piece of music.The characters that we see in Psycho are created firstly by a writer then interpreted by the cast and actors who play the roles. Although this may seem obvious, the way that the actors interpret the characters can make or break a film. The re are many different parts that an actor has to consider before his/her character is complete. Although there werent very many characters in Psycho they were all very different, with different thoughts and personalities. At many times during Psycho we feel sorry for the characters or want to help them or warn them of danger. This is due to the fact that we know more than the characters and feel as though we should warn them.Another aspect of a good film is the irony in it. Irony is created when the audience knows more about the events than the characters do. This means that they can anticipate what is going to happen. It can also occur when something has more significance the second time it is seen or heard because it seems to hint on what may happen in the film at a later stage. There were many different occasions where irony occurred in Psycho. One such instance was when the traffic cop told Marion that, there are plenty of motels in this areaI meanjust to be safe. Then that nigh t Marion books into the Bates Motel and ends up being murdered. That was just one of the many cases of irony that have been put into the script. You may not realise they are there first time but when you watch the film a second time you can see how much time has been put in by the script writers.Although Psycho doesnt have much humour in it, mainly due to the fact that it is a serious horror movie, there are still parts of the film that makes you smile. One instance is the part where Arbogast the detective is murdered and falls down the stairs. It seems funny now but it would of almost certainly not have been funny when the film first came out. It makes us laugh because of the way they try to make him look as though he is actually falling down the stairs. It may have looked realistic at the time but compared to the special effects and stunts that can be done in todays films it does not look realistic at all.Not only was the filming and acting good in Psycho but it also had a great s ound track. It really suited the film and added so much extra tension. It was written by Bernard Herman and really I think that he must take some of the credit of the success of the film. It was such a thrilling piece of music that caught the imaginations of many people. Every time Marion became worried or was in danger the music would begin. This was almost like a signal to tell us that something is going to happen. Not only was the music a signal to the audience but it also added tension to the scenes. The Psycho music will always be remembered almost as much as the film itself and will almost certainly be one of the most famous pieces of horror music ever composed.Alfred Hitchcock had to be very careful of what he filmed in Psycho because of the censors. At that period in time they were very strict on what they would allow in the public cinemas. This was a problem for Hitchcock and so he had to edit some of the scenes like the shower scene in particular in such a way that the cen sors would allow it. In the shower scene he had to make sure that he did not show the knife actually going into the body, yet he still wanted to give the impression that that was happening. He used a combination of frantic shot variation, high-pitched jerky music, shots of flesh and shots of blood to give the impression to the audience that they were actually seeing the knife going into Marions body. The first time Hitchcock submitted the film to the censors he knew it would be rejected as he had made it very violent. This was part of his plan. He knew that if he put an extra violent version of the film into the censors first the not so violent one would seem more acceptable. His plan worked and Psycho was allowed.Now that the film had been accepted Hitchcock just had to promote it. He knew that he needed as much publicity as possible to get the crowds in to watch his film. To do this he wanted to keep the story of the film a secret so that once people had watched it they would not tell others and spoil the experience for them. It would also make people curious to what was happening in the film and attract them to watch. To keep the secrecy of the film the actors had to swear an oath of secrecy on the first day of filming and Hitchcock refused and Paramount photographers onto the set to take publicity shots. Hitchcock made a series or misleading interviews to the press to confuse and to gain curiosity throughout the public. At one stage he told a reporter that he was actually filming a version of the Greek myth of Psyche, then told another, Its the story of a young man whose mother is a homicidal manic. This was another of Hitchcocks ploys to gain publicity for the film. At the end of the film there was a short film where Alfred Hitchcock would tell the audience not to reveal the ending to the film because its the only one weve got. He tried very hard to make the pubic feel as though they were a part of the publicity strategy.Many people think Psycho was the g reatest film ever. I dont. It may have been a great film for its time, with its terrific amounts of suspense, irony and horror, but with the amount of special effects, technology and money that goes into todays films, I feel that there are many films better than Psycho. When Psycho came out it was a scary film. But compared to todays horror films such as Scream. Even films that are not aimed at horror such as Blade contain more violence and blood than Psycho did. Its all down to the censors. With the censors being less strict the directors have more flexibility with what they can put into there films.Another point that helped Psycho become a successful film was the amount of hype and expectation that was brought about by Hitchcocks short trailers that he broadcasted before the film was released. This added to the expectations and anticipations about the film in the publics eye. Hitchcock used his great experience to give huge amounts of suspense to the film. This added to the horror of such events as the shower scene and the lead up to the Bates motel. Much time and effort was out in by Hitchcock and the cast to get the suspense, horror and irony into such scenes as the shower scene.There is such a huge amount of suspense in Hitchcocks films that he was given the title, the master of suspense. This gave many of his films an edge that many directors could not achieve. Even though I dont feel that Psycho was the best film ever, I do think that it will always be remembered as a classic horror film which is mainly due to Alfred Hitchcock, the mater of suspense.

America essays

America essays The events that occurred in Derry on January 30 1972 became known as bloody Sunday. Why have these events produced such different historical interpretations? I will refer to different sources to assist in answering this question. Segregation was and still is a major problem in Northern Ireland, tensions between Catholics and Protestants grew. It was seen that Catholics were being treated unfairly. Housing unemployment and political inequalities led Catholic students to establish the civil rights movement as a form of protest. This movement was met with hostility by some elements of the protestant community who thought it was a method of interfering with Northern Ireland issues. The main method of protesting was marches, when these were attacked some of the marches became violent the police have been accused of taking sides in these clashes. On January 30, 1972, soldiers from the British Army's 1st Parachute Regiment opened fire on civilian demonstrators in the Bogside, Derry, Ireland, near the Rossville flats, killing 13 and wounding a number of others. One wounded man later died from illness attributed to that shooting. The march, which was called to protest internment, was "illegal" according to British government authorities. Internment without trial was introduced by the British government on August 9, 1971. A different version of events was established from the troubles of the civil rights march, the families of the victims along with many other people assured that the victims of bloody Sunday were innocent source b an article taken from the guardian claims The victim were innocent the families of the victims are fueled in there anger by evidence from the saville inquiry that one victim of the shootings Jim Wray was lying on the ground when he was shot twice this statement again comes from source c. Also the civil rights march (bloody Sunday) was led by many people therefore whi...

Amyotrophic lateral sclerosis

Amyotrophic lateral sclerosis Amyotrophic lateral sclerosis also known as ALS or Lou Gehrigs disease is a disease. This disease attacks nerve cell and pathways to the brain and the spain cord. The nerve cells that are being attacked control muscle function that control the body mean all motor function as well. When these cell get attacked the start to die off as a result to treat the muscles in the body start to weaken and cause difficulty with speaking, swallowing and breathing. This disease can cause people to stop breathing as well. It is a rare disease that only 20,000 to 30,000 people in the USA are found with this disease. However it is the most common motor mondo disease among adults. About 5,000 people is diagnosed with this disease per year. It normale shown in people in the age of 40 to 60 but there are some causes that people have it when younger. Men are more likely to get this disease than women. There is a 5 to 10 percent chance that that this disease can be hereditary. If a parent has ALS there i s a 50 percent chances that there child will get this disease. They also found out that in certain places there are is a lower rate of people with ALS these countries include Mexico, Poland and Italy. People with ALS lives has been improving a bit with the new teacher that is being found out about it but this diese still is hard for families and individuals. Today about 10 percent of patients live over ten years after being diagnosed. Twenty live up to five years and more. Then fifty percent of pantion live three years or more. However 80 percent of passion die between two and five years after diagnostic. No one for sure know how ALS caused and who can be expected to get ALS. In most cases about 90 to 95 percent of them do not have a known cause. Some teachers are looking at different thing that they believe may be the cause of ALS. One belief it that is a gene mutation. They found out that various genetic mutations can lead to inherited ALS. This causes nearly the same symptoms as the non inherited form. Then there is chemical imbalances that they are looking at, people with ALS generally have higher level of glutamate. Glutamate is a chemical messenger in the brain and is ar ound the nerve cells in spinal fluid. Too much this chemical can be toxic to some nerve cells. They are also looking into disorganized immune response. This is when an individual immune system states eating there own normal cells. By this the body can start to kill it cell and may even kill itself. There evening looking at mishandling protein. Mishandled proteins within the nerve cells may lead to abnormal forms of proteins in these cells. By this it can cause nerve cells to be destroyed. They are also looking into smoking, Environmental toxin exposure and people in the military service. The diagnostic procedure for AlS is a complicated one. There is not one test or one procedure used to diagnose ALS. It can take up to a year or more to be diagnosed with ALS. To diagnosis ALS lab testing will be done. This includes blood, unian and thyroid function test to be performed. Another thing that is used is Muscle and or never biopsy. Which is where a piece of tissues is removed from a living body and is examined to see if anything look out of the ordinary. A spinal tap can be done as well. This is when the fluid in the spinal cord is evaluated by withdrawing some of that fluid from the spain. X-rays, MRI, and electro diagnostic test could and most likely be done as well to look at the muscles. The signs and symptoms of AlS. The first symptoms of this disease can go unnoticed. However, when time passes on the symptoms become worse. The cell start to die muscles start to weaken and muscle control can stop working.Arm and legs and usually the first to be affected. The starter to become weaker and The indulge with this disease ma y not be able to hold their own weight up evationly and my not be able to move there arms. Arm, shoulder, and the tongue can twitch and cramp. Feet and the ankle can start having less control and can not support ones weight. Breathing can become short and shalwar. The individual may need help with brother further on with this disease. THey may have a hard time swallowing and also may aspirate or inhale food and saliva in the lungs and chock. Most of these people with ALS dis by respiratory failures. Someone with ALS can become paralyzed and may not be able to speak. However ALS normally does not affect the five sense. Which is seeing, hearing, smell, taste and touch along with those the ability to think. There are different types of ALS and each type has there own symtoms that can very. One of the most common ALS in the Classical ALS this ALS affects upper and lower motor neurons cells. It affect more than two-thirds of people who Have ALS. Primary Lateral Sclerosis also known as PLS is a type of ALS. It also the rarest of all the type. The upper neurons is affected firs t. The lower neurons may not be affected for another 2 years but it normal affects the upper neurons the most. Progressive Bulbar Palsy i also know as PBP. This type of ALS starts to affect spanking, chewing and clawing first due to lower motor neurons deteriorate. About one fourth of people with ALS will get this type of ALS. Progressive Muscular Atrophy also known as PMA. This type the lower motor neurons is affected first and in about two years the upper neurons can be affect or may not be affected at all. This type normal stay in the lower neron. The last type that is known is Familial. This is a hereditary type of ALS five to ten percent of people in the USA can be affected. It is a fifty chance that if a parent has this disease it can be passed down to the children. There is not a lot of treatment. There is no cure for this disease. There is a medication that adds three to two ,months to someone life however all the symptoms are still there. They can also take other drug but this is to help cope with physical pain or mental health. People who has ALS can develop depression and can have panic attacks. They can take a physical therapy, occupational therapy and ar rehabilitation therapy. This is to try to help prevent joints from becoming imbolo and to try to slow down muscles weakness and anatomy. Living with ALS can become very difficult to that individual and for the people around them. Depending what type of ALS they have can have different effect. For they induvegele that need help breathing they may need a ventilation machine. They could also get An aneurysm diaphragm pacer system implanted in them that helps the diaphragm to move so the individual can breathe. There are also other thing that can be down to help with an indvical to breath. continuous positive airway pressure, bi-level positive airway pressure and tracheostomy are also some other thing that can help with people who need help breathing. When people start to lose the ability to speak they have to rely on technology and or other people to communicate for them. There also can be eating dificalcation. For these people the may need special cups and or silver where to eat and drink with. They may need a feeding tube or even go on a spection diet so they can eat. Cost of this disease can be very pricey. Medicare, equipment needed and even home health care can be expensive. It is important to look into health plan coverage and other programs for which an individual may be eligible for to help pay for the cost. Some of the thing that someone can look into is Social Security Disability, Medicare, Medicaid, and Veteran Affairs benefits. Due to the fact more people are learning about ALS more reacher is being done to understand this diese and to stop it from affecting people lives. One group that is doing fresher for this disease is the National Institute of Neurological Disorders and Stroke or NINDS for short. They are the lead suporter of biomedical reaches in the world they look at the brain and nervous system. They are looking at the development and progress of this disease. They are also trying to figure out what people can be affected by ALS. They are looking into different thing they believe can be causes. One of theses is cellular defects. These scientists are trying to figure out how ALS- cause gene mutation and why it happens. They are trying to figure out how they mutation and have ir destruction of the neurons. TO do this they are using models to test this theory this includes fruit flies, zebrafish, and rodents. They found out that depending on what gene that it affect it affects a certain motor motion. THey also discovered that when a mutation motor neurons death and the defences in the cell because of this. Something they found is that that is affected is RNA molecules of processing and recycling of proteins is affect. They also found out some nerves cell can become inflamed and that can also play a big role in why the nerves cells die. They are also looking a stem cells. Saints would take blood and or skin form an indivagle with ALS and turn them to stem cells. By this the cells can become any type of cell in the indivages body including motor cells. That can replace the the mutated cells. ALS has affect quite a few peoples lives one person that it was Lou Gehrig. Which the disease can also be known as the Lou gehrig disease. He was a famous baseball player who was diagnosed with ALS at the age of 36. He was played for the New York Yankee as a first baseman. He had a record that stood for 60 years. It was the most consecutive baseball games played. Cause of this record he was known as Iron name. He had to retire in 1939 and died in 1941 due to the disease. Another person who was affected by this disease was Stephen Hawking. He is the longest person who have ever lived with this disease. Against odds he has lived over 40 years with ALS and he is still alive. He was diagnosed at that age of 21 and was told he was going to die before his 25 birthday. He is now 76. He is a scientist and is known as one of the most intelligent man alive. There are many other peopel who has been affected Kevin Tuner who was an american football fullback for eight seasons for the New England Patratirce and Philidaphina Egles.Stephen Hillenburg. He was an american cartooniestg, animation and a former marien biologiest. He was the creatrer of the telivtion searise of spongebob squarpants. He also directed it, pruduced it and witten it. SPreading Awareness of this disease became a goal to many. Many people did not hear of it. So in 2014 a former baseball college student Pete Frates that was diagnosed with ALS in 2012 at the age of 29. He wanted to bring awareness and to help get more money for rashy=church so he started the Ice Bucket changed. So far over 1.2 million people participated in this challenge. The ice bucket change is where a bucket of ice water dumped over their head and then donate money to the cuse . Since July 29, 2014, the ALS Association national office reported collecting $13.3 million in donations in the USA and counting was in 2014.

Radical criminology Essay Example | Topics and Well Written Essays - 1750 words

Radical criminology - Essay Example The words pass on a certain importance for the "sender," and, in powerful correspondence, they ought to have the same significance for the "collector." Since words are alterable, they oblige expectation and understanding. Along these lines, numerous offenders are persuaded by the normal changing progress of this world to settle on their choices. Prior criminology exploration has accentuated the significance of review wrongdoing and misconduct inside the structure of the life-course or life-compass improvement (Sampson and Laub 1992). An existence course opens new inquiries in the investigation of abnormality, for example, the importance of certain pathways, directions, and life course in the life of a criminal. The former studies agree that directions, pathways, and moves are imperative and that a general hypothesis of wrongdoing ought to consolidate an existence course see (Farrington 1992) This paper investigates the potential commitment of typical connection to an existence course hypothesis of wrongdoing. It contends that such a perspective gives a hypothesis of the importance of life-course activities and a situational hypothesis of the instrument by which such moves interpret into criminal acts sustained in our public. Whilst there are numerous varieties on the radical subject in criminology, the term radical criminology has turned into a cynosure for viewpoints that make crucial the comprehension that certain demonstrations are law violations because certain individuals have the ability to make them so. The dependence on what has been seen as the oppositional ideal model, administrational criminology, which has a tendency to concentrate on the criminological classifications that administrations wish to highlight can be addressed. This model is sure about the thought that a criminal is not conceived characteristically yet is as an aftereffect of the earth in which they live in. Fundamentally, an individual is comprised of the whole result

Racial Relations in the U.S Essay Example | Topics and Well Written Essays - 1000 words

Racial Relations in the U.S - Essay Example Another thing that became a major hindrance in the community is racial abuse. Racial abuse has resulted in diversified and serious effects on adolescents and adults. The effects of racial harassment have long-standing issues and may stretch through out the life span. Short term or long term bullying tend to have serious mental difficulties on adults. Adults who continue to bully get into serious troubles and commit crimes like, marital violence, child abuse etc. It also affects the cordial relationship between the family members and friends. Though inequalities still exists, it doesn't mean that there shouldn't be any racial and ethnical categorization. In the present world scenario utmost importance is given to human rights. Under United Nations resolution human rights to every citizen of every country should be considered as an important factor. It's every country's responsibility to protect its citizen's basic human rights. Human rights violation should be considered as a serious offence, legal and appropriate action should be taken against those who violate these rights Assessing student's abilities and disabilities is the major factor and teachers should strive to identify these issues. By identifying their strengths and weaknesses one can easily work on these issues. Self-confidence plays an important role in everyone's lives. It is the deciding factor that decides a winner and a loser. In US the Blacks are the largest immigrants. They migrated from the far lands of the black continent Africa. In the past, since these countries were not as developed as US and their socio-economic structure was on decline, many of the citizens were forced to work as slaves and have to migrate to US. In US, Black immigrants have less education and less skill set, even among Black women also. Apart from other groups these Blacks have less human capital, so they have very less employers in their group and it is indirectly affecting their economic status and social environment also. Gender inequality was always prevailed among the Blacks. Since they were not the major community and further more they were immigrants, they had to face the brunt of racial abuse. One of the reasons of racial abuse was, fear among the US citizens was losing the jobs to these immigrants. Since the Blacks were ready to work for fewer wages there always lies the danger of losing jobs. Most of the Blacks were more or less unskilled or semi-skilled. This makes them of losing jobs very often. This brings more responsibilities on average Black women. Now she has to work outside to meet the daily requirements and look after the family. Journal 2 Bullying and racial harassment were the most dreaded things that most of the blacks and their children experienced in the pre and post civil war. The major reasons to start bullying and racial abusing depends on the characters surrounding the respective environment (like parents, neighbors, etc.,), children will face the immediate effect since they are the immediate guardians to the children, if not this parents or teachers at school whoever are close to the children with respect to time get to influence them. Human beings develop or grow by observing the surroundings and so they are called as social animals. The madness of depression is the antithesis of violence. It is a storm indeed, but a storm of murk. Soon evident are the slowed-down responses, near

Whats Your Philosophy Essay Example for Free

Whats Your Philosophy Essay Upon the completion of the performance aid â€Å"What is Your Philosophy? † the ending results were social philosopher. A social philosopher gains interest in studying the society and society’s institutions, including what would make up an ideal society. Social philosophers dwell upon questions, such as how should society distribute goals, and do people have natural rights. Social philosophers possess three main key contributors, including Thomas Hobbs, John Rawls, and Jean Jacques Rousseau. This journal entry will look in-depth at major philosophy inquiries and approaches. How philosophy and culture interact in the development and thought. Finally conclude with a more in-depth analysis of the social philosopher and how it best describes myself, and cultural factors that influence the decision. Metaphysics, epistemology, moral, social, political, structuralism, deconstruction, eastern, postcolonial, and feminism are the major philosophical areas of inquiry. Metaphysics studies the nature of reality, looking into the relationship between mind and body, substance, accidents, events, and causation. With metaphysics the principle issues are what the nature of reality is, and does God exist. Epistemology is the study of nature and scope of knowledge, and whether it is possible or not. These types of philosophy’s principle issues are what knowledge is and what can be known. The moral branch of philosophy questions the best way to live, and concerning the questions about social behavior. Questions similar to what is moral judgment and what is morally right or wrong are popular in this philosophical branch. Social philosophy studies questions regarding social behaviors and also possesses the ability to address group dynamics, and ways that individuals group or act in union. The political philosophy is the study of state and advances to find answers to determine the justifications and ethically proper organizations (Moore Bruder, 2011, p. 13). Political philosophers ask questions, such as what form of political state is best and can a government restrict the liberty of its citizens. Structuralism focuses on the deep structure of language and how it relates to society. Deconstruction is a philosophical movement, and theory of literary criticism that questions traditional assumptions about certainty, identity, and truth. Deconstruction asserts that words can only refer to other words, and attempts to demonstrate how statements subvert its own meaning (Mifflin, 2009). Eastern philosophy studies how humans reach self-realization and live in harmony with the earth. Postcolonial philosophy studies how to achieve social justice and how to preserve oral history and tradition be for future generations. Feminism is the study of how men and women can enjoy equal rights. Feminism also studies how other schools of philosophy incorporate the feminist perspective. The interaction between philosophy and culture is that philosophy desires and seeks knowledge, and culture is the result of knowledge. Knowledge is a sequence of words containing meanings. The ‘codes’ increase and develop into more possibilities and meanings. The brain obtains the capability of understanding these ‘codes’ in the form of thoughts. The brains actions are permanent and during the time the individual is living has conscious thought. While individuals think about his or her thoughts or subconscious thinking individuals are performing actions with the world. Every individual’s culture assists in the nurturing of his or her thought process. Comparably, when individuals comes in contact with any philosophy, he or she will compare the philosophy ideas with their internal thoughts from the experiences. Social philosopher is the ending result of the performance aid. Social philosophers become spellbound with studying the society and institutions within the society. The performance aid was accurate in the findings, society, and individuals who compile to make society up fascinate me. The constant wondering of why individuals act, and do things the way they do is a question that individuals may never get the complete answer to. The compilation of life experiences gave myself the social philosopher characteristics. While growing up in a single parent home with the other parent lacking the ambition and drive to do what his responsibility was. As a child sitting back and studying the actions of the absent parent and listening to thought and comments being said drew the attention to many questions. The knowledge that society has made drastic changes in the way individuals act and actions they take, it is no wonder why one would become curious why society went downhill. What made individuals who reside in society change so much and lack the ability to do the right things. This week’s exercise gave insight to many thoughts and questions about myself that was not visible before. Gaining the understanding of how philosophy plays a role in the way an individual lives, interacts, and makes decisions. Looking further into the different philosophy’s and approaches proves there are many outlooks on different topics. How philosophy and culture interact in the development and thought. Finally, a closer look at the type of philosophical thoughts and reflections and what cultural factors influence this type of philosophy. As many individuals say as individuals gain knowledge, philosophies will change.